Pregnancy is a major medical event in a woman's life. Women used to have a village of people to support them through this process from before, during, and after pregnancy. Now, in modern times, women do not have as big of a supportive network. They may have moved far from home, are not as social, have children later in life, etc.
This application was created with women in mind to find support through their pregnancy journey.
It takes a village…
Sector
My Role
Mobile Applicaiton
User Survey, Competitive Analysis, low/ mid/ high Wireframes
Client
Aware.ai Internship Project
Limitation
One week to design a 7 screen mobile applicaiton
Competitive Analysis
What do pregnancy apps focus on?
Meet Friends, experts, chat/ video friends, groups, Q&A
Speak to Experts
Meet Friends
Chat / Video Friends
Join Groups
Questions & Answers
Baby Development Tracker
Baby Development Tracker
Questions & Answers
Workouts and Nutrition
Join Groups
Tests and Screens
The Survey Revealed Pregnant women want a sense of community to…
To narrow down what features pregnant women would want to use, I sent an open answer survey to women who are pregnant or have been pregnant to learn about…
1. How did you prepare yourself for a healthy pregnancy journey?
What concerns did you have about pregnancy?
Did you try to connect with other pregnant women online or in person?
Why did you want or not want to connect with other pregnant women?
What concerns would you have about connecting with other pregnant women?
How do you think social media influenced your pregnancy?
Meet in Person
Make New Friends
Question & Answer
Join Groups
Low Fidelity Wireframing
High Fidelity Wireframing
Home
Home Page
Groups
Messaging
Events
Social Media revolves around content feed. I decided to make the home page a show discussions based on groups joined, trending, and recommended.
Users can join and view discussions that are posted in specific interest groups. This space allows users to ask question and crowd source answers from other users in the groups.
Users can direct message another user if they want to have a more private discussion.
Users can search and find events a specific group may be hosting or in chronological order using a calendar for events on specific dates.
Groups
Group Discussions
Discussion Details
Messages
Group Events
Calendar Events
Sketching Wireframe
Join Group
Message
Events
After narrowing down the scope to community building features, I started to sketch out possibilities for the application layout. I allowed my designs to be influenced by other community building social media applications such as Reddit, Whatsapp, and Meetup.
Potential Application Features
Open Survey for Pregnant Women
Standout Comments from the Survey
"I find comfort in knowing that other people are having similar issues as me”
“I spoke with my doctor, took an online course, used some pregnancy apps, and joined Facebook groups”
“It helps to talk to others going through the same thing”
“Wish I knew more about the birth experience and the postpartum experience
as most apps and online communities don't talk about the subject.”
“I would be interested in joining general pregnancy groups, pregnancy groups
for people with different medical conditions, and local pregnancy groups.”
The competitive analysis showed there were 9 main categories the apps focused on.
Educational Materials
Meet in Person
Make Friends
Questions & Answers
Health Care
Experts Online
Join Groups
Pregnancy Check List
Development Notifications
Social Media to connect women through
their pregnancy journey.
Zayna - Mobile App